The beverage industry has focused on ethical sourcing as consumers have altered their purchasing habits. Companies aim to ensure that they responsibly source their ingredients.

Ethical sourcing involves improving the supply chain's social, environmental, and economic conditions. For the beverage industry, this covers everything from the treatment of farmers and workers to the sustainability of farming practices and the transparency of supply chains. Moreover, it focuses on fair trade.

Fair trade aims to ensure that farmers and workers receive fair treatment. Products receive certification to denote that they have met rigorous standards. In addition, growers and producers receive a fair share of the profits.

Next, ethical sourcing follows sustainable farming practices. It uses agricultural methods that protect ecosystems and biodiversity, reduce greenhouse gas emissions, and conserve water. Multiple beverage companies have invested in sustainable agriculture initiatives and practices, such as crop rotation, organic farming, and integrated pest management; these companies help maintain soil health and reduce the environmental footprint of their products.

Lastly, beverage companies have adopted transparency initiatives since consumers have become market savvy. They have responded by providing more information about their supply chains and sourcing practices.